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Event Details
Clutch, Shift, Gas, Brake. As the speed of change continues to accelerate, media and technology companies are learning how to drive their business all over again. It is like your first highway experience behind the wheel. The chaos of fast, nimble devices speeding in front of larger, established ecosystems. What consumers embrace today may become passé in mere months, if not moments. You have but two choices: accelerate to keep pace with the racetrack conditions or pull over and watch the OTT revolution pass you by.
Next exit: Over-the-Top. How well do you understand this phenomenon called Over-the-Top? How do you manage these changes? What training and tools do you have to make the decisions necessary to stay in this race? For those new to OTT, TDG is here to help you understand this emerging landscape with our OTT 101 workshop. For those who have been working in the space, our OTT Advanced workshop will give you the tools and insights to put yourself behind the wheel and not under the tires….
When & Where
Santa Clara Convention Center
5001 Great America Parkway
Santa Clara,
CA 95054-1119
Monday, March 19, 2012 from 8:30 AM to 5:00 PM (PT)
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Hosted By
The Diffusion Group
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media - whenever and wherever they may be. For more information, visit our website at www.tdgresearch.com